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Journalist Desk

The Art of Pitching

Image Credit -IPF 2023






Pitching is not a science. It’s an art. There’s no one way to do it. But you can master the fundamentals. In a two-part workshop, we will walk through best practices for focusing your ideas and conveying them to editors. Then we will put those learnings to practice in a hands-on session where we write and edit a proposal.

About Samantha Clark

Samantha Clark is a senior photo editor at National Geographic. She commissions and curates photography for the magazine, website, and social platforms and works with photographers on stories about science, the environment, history, and place.

About Shweta Gulati

Shweta Gulati is a video producer and editor on the immersive experiences team at National Geographic. In her role, she has spent time working across platforms including Instagram, TikTok, and the Nat Geo website to create video-led editorial stories. Her work has been recognized by Pictures of the Year International, The Society of Publication Designers, and NPPA Best of Photojournalism awards. With a Master of Science in Multimedia, Photography, and Design from Syracuse University, and a Master of Computer Science from the University of Texas, Austin, Shweta brings a unique blend of technical and creative skills to her work.


23 Nov Thursday / 10 am - 12 pm & 1 pm - 3 pm (IST)

24 Nov Friday / 10 am - 12 pm & 1 pm - 3 pm (IST)

State Gallery of Art , Hyderabad



Interested participants should apply with a portfolio of 15 images on a single theme. The deadline for acceptance is October 31st , and qualified applicants will be selected through a combination of the merit of their work and their personal statement, and the order of their application’s receipt. Successful applicants will be informed via email on or before November 5th. 


Email us at for any questions.

*This workshop is for photographers who have a cohesive body of work or on-going projects that they would like to develop to the next stage.

The Art Of Pitching
2 Days Workshop with Nat Geo Editors, Samantha Clark & Shweta Gulati


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